marketing

The best nonprofit marketing happens at the intersection of art and science. It’s driven by powerful storytelling, relentless optimization and smart technology solutions. When nonprofit organizations want to mobilize people around a common purpose, they come to True Stories for marketing support.

BRAND

Whether you're looking for a brand overhaul or just some assistance ironing out your brand personality, we can help. True Stories will help you craft your authentic brand story and messaging for a distinct position in a competitive nonprofit landscape. We'll help you understand your audience and the role you play in their lives by creating a value proposition that reflects your beliefs and matches their ideals.

We can steer you toward a compelling visual brand expression and corresponding guidelines (logo, typography, color palette, messaging, tone and voice) to help you evolve, promote and protect your brand and excite and inspire your supporters.

STRATEGY

Strategic marketing is all about reaching the right audience at the right time with the right message. Achieving that mixture can be tricky, but we've got the magic. True Stories will become an extension of your organization to help you create engaging experiences across the marketing and advertising channels that best fit your mission and message.

We build marketing plans and campaigns aligned to reach your intended audience. From marketing strategy to tactical action, we'll use careful planning and creative development to optimize the reach of your messages.

COMMUNICATIONS

We talk the talk. Our team has more than 20 years of experience developing and executing successful public relations and communications campaigns. With our mix of know-how and access to media contacts, we'll earn you high-quality, high-profile coverage across print, online and broadcast media.

Our skilled writers can draft eye-catching op-eds, news releases, blogs, letters, briefs and other marketing copy that will help you connect with your stakeholders on a human level.

DESIGN

Cohesive design is integral in effective marketing. Our designers will create the stunning visuals you need to establish a lasting impression of your organization and wow your audience.

There is no substitute for a trained graphic designer who can conceptualize an idea with visuals, color and type. Our talented graphic artists will work with you to learn your story and visually bring your message to life.

DIGITAL

Keeping up with all the different ways to market yourself is a job in itself. So why not let us take care of it? From mobile to web to emerging platforms, we help our clients squeeze all they can from the latest and greatest technology. We'll get you on board with what's trending now and help you plan for the road ahead. And if we come across something new? We'll navigate through fresh frontiers together.

SOCIAL

Social media is a prime place to share your messages, gain brand exposure and attract new supporters. You can communicate in real time, which bolsters credibility and transparency, and our knowledge of social media channels and various analytics platforms can be harnessed to give you the upper hand as you develop your interactive marketing plans.

If you don't have a solid social media presence, you're missing out on a large swath of potential supporters. We use audience insights to develop social strategies, establish custom sites, run campaigns, deliver content, manage communities and measure success.

Facebook, Instagram, Twitter, LinkedIn and YouTube are all in our wheelhouse. Think of how influential you could be!

IMAGE

Stock photos are just that: stock. They don't include the faces of the people who inspire your work. Compelling visual content helps humanize your otherwise faceless organization, and it's a cornerstone of every successful marketing campaign.

Our brilliant photographers can capture the scenes that breathe life into your brand story. And while we're tooting our horn, we're also really good at video production. In a world where YouTube is the second-largest search engine, video is crucial in sharing and spreading your story. We'll even make it extra easy for you by writing your script, laying out storyboards and supervising shoots and production.